How To Prevent An Emergency Exit Due To The 5Ds | Certified Exit Planning

Did you know that about half of all business exits are involuntary? Owners are often forced to sell due to the “5 D’s”: Death, Disability, Divorce, Distress, or Disagreement. Discover how partnering with a certified exit planning advisor in PA can help you build a “just in case” strategy to protect your family and your legacy from unexpected emergencies.


When I talk to business owners about this, the room usually goes quiet.¹ Nobody likes to think about “emergency” exits, but here’s the reality: **About half of all business exits are involuntary.**²

Owners don’t always wake up and decide it’s time to retire. Often, they are pushed into it by one of the “5 D’s”: 

⚰️ Death 
🦽 Disability 
💔 Divorce
 📉 Distress (Financial trouble) 
🤝 Disagreement (Fighting with partners)

It’s an uncomfortable conversation, but facing it now is the only way to protect your family and your legacy.³ At JS Business Solutions, we help you build a “just in case” plan so you aren’t left vulnerable.

The Local Story: I’ll never forget the call I got from a widow whose husband had run a construction company for 30 years. He was the heart of the business, but he had no succession plan and no “buy-sell” agreement. Within six months of his passing, the company was gone, and she lost her primary source of income.⁴ That call is why I’m so passionate about this—it didn’t have to happen that way.

The 5 D’s: What You Need to Know

AI generated image of the 5Ds that could force you to sell your business
  1. Death: Only about 30% of owners have a written estate plan.⁵ Without one, your family might end up fighting over control, or the business might have to be sold at a “fire-sale” price just to pay taxes.⁶
  2. Disability: This is more common than you think. 1 in 4 people will face a disability before they hit retirement age.⁹ If you can’t work tomorrow, who is going to run the shop? You need a plan for a temporary or permanent absence.¹⁰
  3. Divorce: A business is often seen as “marital property.” If things go south at home, it can drain the company’s cash or force a sale.¹¹ We encourage owners to have a “Business Marriage Conversation” with their spouse—making sure everyone feels secure and has a plan.¹²
  4. Distress: Markets shift and competitors move in. If the business starts struggling, you lose your leverage.¹⁴ Having “contingency capital” and strong banking relationships in place before things get rocky is a lifesaver.¹⁵
  5. Disagreement: Fighting with a partner is a leading cause of business failure. You need a “business prenup” (a buy-sell agreement) that explains exactly how you’ll part ways if you ever stop seeing eye-to-eye.¹⁸

The Price of Being Unprepared

If one of these 5 D’s hits and you don’t have a plan, you’ll likely sell for 30% to 50% less than the business is actually worth.²⁰ You might even be forced to close the doors entirely.

But if you are prepared, the business keeps humming. One of my clients had a massive heart attack at age 58 and was in the ICU for weeks. Because we had already trained his managers and documented his processes, the business didn’t miss a beat.²² When he recovered, his company was still thriving. He told me, “I thought planning was about selling. Now I know it’s about living.”

**Your “Just in Case” Checklist:**²³

  • A current Will and Estate Plan.
  • A Buy-Sell agreement with your partners.
  • Life and Disability insurance.
  • A “Management Team” that can run things without you.
  • An updated business valuation (so you know what you’re protecting).

My Invitation to You: I offer a free Exit Readiness Review. In one hour, we will look at where you are vulnerable—whether it is death, disability, divorce, distress, or disagreement—and build a path forward.

No pressure. Just the peace of mind that comes from being ready.


Sources

¹ Wealth Enhancement, “Five Key Wake-up Calls for Ambitious Business Owners,” September 2025. Available at: wealthenhancement.com/blog/five-key-wake-calls-ambitious-business-owners

² Exit Planning Institute, “National State of Owner Readiness Report,” 2023.

³ RBC Wealth Management, “Business exit planning: Overcoming emotional and financial roadblocks,” June 2025. Available at: rbcwealthmanagement.com/insights/business-exit-planning

⁴ NJBIZ, “Experts share tips to grow – and possibly sell – family businesses,” July 2025. Available at: njbiz.com/family-business-succession-tax-planning-njbiz-panel/

⁵ Exit Planning Institute, op. cit.

⁶ Harvard Business Review, “The Founder’s Final Act,” September 2025. Available at: hbr.org/2025/09/the-founders-final-act

⁷ Creative Planning, “Planning and Growing Your Business With the End in Mind,” June 2025. Available at: creativeplanning.com/insights/consulting/planning-growing-your-business/

⁸ Social Security Administration, “Disability Benefits Facts and Statistics,” 2024.

⁹ Ibid.

¹⁰ Brown Brothers Harriman, “Succession Planning for Closely Held Businesses,” January 2025. Available at: bbh.com/insights

¹¹ American Bar Association, “Business Valuation in Divorce,” 2024.

¹² NJBIZ, “NJBIZ panel covers planning, succession for family firms,” July 2025. Available at: njbiz.com/njbiz-family-business-succession-planning-2025/

¹³ Forbes Books, “The Hidden 80%: What Most Business Owners Don’t Realize About Valuation,” November 2025. Available at: forbes.com/sites/forbesbooksauthors/2025/11/13/the-hidden-80-what-most-business-owners-dont-realize-about-valuation/

¹⁴ Website Closers, “Key Trends In Business Valuation Methodology,” July 2025. Available at: websiteclosers.com/resources/key-trends-in-business-valuation-methodology/

¹⁵ Benchmark International, “Hidden Value: Often-Overlooked Assets That Can Boost Your Valuation,” December 2025. Available at: benchmarkintl.com/insights/hidden-value-often-overlooked-assets

¹⁶ Wealth Enhancement, op. cit.

¹⁷ Harvard Business Review, op. cit.

¹⁸ Creative Planning, op. cit.

¹⁹ Website Closers, op. cit.

²⁰ Exit Planning Institute, op. cit.

²¹ RBC Wealth Management, op. cit.

²² NJBIZ, “Experts share tips to grow – and possibly sell – family businesses,” July 2025.

²³ Brown Brothers Harriman, “Engaging and preparing the next generation in succession planning,” January 2025.

Picture of <span style="font-size: 13px;font-weight: normal; color: black;">Written by:</span><br />Justin Staub

Written by:
Justin Staub

Justin Staub is a Certified Business Intermediary (CBI) and Certified Exit Planning Advisor (CEPA) who has been connecting buyers and sellers in successful business transactions since 2012. As President of JS Business Solutions LLC, Justin helps small to mid-sized business owners maximize value, prepare for exit, and navigate the sale process from initial valuation through closing. With a strategic, hands-on approach, Justin combines in-depth market knowledge, a strong buyer network, and deal structuring expertise to deliver efficient, successful outcomes for both buyers and sellers.