Looking to Buy a Business? | A 5-Step Blueprint for Success

When you decide to buy a business, the biggest mistake you can make is forcing the numbers to work on a company that doesn’t fit your goals and lifestyle. After all, acquiring the wrong company is far worse than starting from scratch. Read our step-by-step guide on buying a business in PA, from checking the seller’s true financials to negotiating the perfect handoff.


Every day, aspiring entrepreneurs ask me the same question: “Should I start a business from scratch or just buy one?”

If you look at the odds, the choice is pretty simple. According to the SBA, about 50% of startups fail within their first five years.¹ On the flip side, when you buy an established business, you’re stepping into a machine that already has customers, a trained team, and—most importantly—steady cash flow.²

But here’s the catch: Buying the wrong business is worse than starting the right one. 

people working at desks in a row in an office

A bad acquisition can drain your life savings and leave you stuck on a sinking ship. The difference between building a legacy and making a massive mistake comes down to your process.

At JS Business Solutions, we’ve guided hundreds of buyers through this transition. We’ve seen the “red flags” that look like gold mines, and we’ve helped our clients walk away from deals that would have been disasters.

The Reality Check: 

We once helped a buyer in Cumberland who almost made a huge mistake. He found a business online and was ready to make an offer. But when we checked the numbers, we discovered the business had quietly lost 40% of its revenue. The seller kept it a secret. It was a huge wake-up call: never buy a business without a second pair of eyes to spot the traps.³


Step 1: Look at Yourself Before You Look at a Listing

Most people start by scrolling through websites like BizBuySell, falling in love with a concept, and trying to force the numbers to work. That’s backward. It’s how people end up “buying a job” they eventually hate. Before you look at a single ad, be honest about:

  • Your “Why”: Why are you doing this? Do you want to get rich, or do you just want more free time? A business that makes $150k a year feels very different depending on how hard you have to work for it.
  • Your Skills: What are you actually good at? If you’re great at sales, find a business that needs more customers. If you’re great at organizing, find one that just needs better systems.
  • Your Risk: How much stress can you handle? Fixing a “broken” business can make you more money, but it will definitely cost you more sleep.
  • Your Time: How much do you want to work? Do you want to be there every day, or do you want a business that already has a manager running things?

One of our clients left his office job to buy a restaurant. He thought it would be great, but he quickly realized he hated the long hours and the stress of managing workers. After six months, he was unhappy. The business was good, but it was the wrong job for him. We use this story to remind our buyers: make sure the business you buy is one you actually want to work in every day.


Step 2:  – Finding the Right Business

If a business is listed on a public website, everyone else is seeing it too. That means more competition and higher prices. With the “Silver Tsunami” of retiring Baby Boomers, there are millions of businesses about to change hands. 

A smarter way to shop:

  • “Secret” Deals: Some owners are willing to sell but haven’t told the public yet. Since there’s less competition, you can often get a better price.
  • Networking: Talk to the people who sell supplies to these businesses. They usually know who is thinking about retiring before anyone else does.
  • Reaching Out Directly: If you see a business you love, ask if they’d consider selling. The worst they can say is “no.”
  • Work with an Expert: A good advisor has a “black book” of deals you’ll never find on your own.

Our Network Access: This is where we help our clients the most. Because we’ve worked in this area for years, we know which owners are ready to move on before they ever call a broker. We keep a private list of businesses for sale that aren’t on the internet. One of our recent buyers found a great manufacturing shop this way—it was never even listed for sale.


Step 3: Checking the Details

You found a business you like. Now you have to make sure it’s a good deal. Smart buyers look at three things:

1.The Money

  • Check the last 3-5 years of tax returns.
  • Look for “owner perks”—money the owner spends on themselves that you can keep as profit once you own it.
  • Is the money coming in growing or shrinking?
  • Does the business rely on just one big customer? (If they leave, does the business die?). 

2. How it Runs

  • Could the business survive if the current owner left tomorrow?
  • Are there written rules for how things work, or is it all in the owner’s head?
  • Will the best employees stay after you buy it?
  • Is the equipment in good shape, or will it break next month?. 

3. The Story

  • Why is the owner really leaving?
  • Does the town actually like this business?
  • What is the owner not doing that could make more money?

One time, we helped a client who was buying a local shop. We found out the rent was going to double soon, even though the owner didn’t tell us. Because we found that out, we forced the owner to lower the price by $100,000. If we hadn’t checked the lease, the new owner would have lost all his money. Checking the details is the only way to make sure you aren’t buying a disaster


Step 4: The Offer and Negotiation

Now that you know the business inside and out, it’s time to make an offer. But a good offer is about more than just the final price—it’s about how the deal is set up.

Things to think about:

  • How you pay: Will you pay all cash, or will the seller let you pay them back over time (Seller Financing)? Having the seller “carry a note” is great because it keeps them interested in your success.
  • What you are buying: Are you buying the whole company (Stock) or just the equipment and name (Assets)? This changes your taxes and your risks.
  • The Hand-off: How long will the seller stay to train you? You want to make sure they show you all the “tricks of the trade” before they leave.
  • The “What-Ifs”: These are rules that say you can back out if you can’t get a loan or if the landlord won’t let you take over the lease.

Negotiation isn’t about “beating” the seller. It’s about finding a middle ground where you both walk away happy.

We act as the “calm in the storm.” Buyers and sellers get nervous during negotiations. We help bridge the gap to ensure the deal is fair, making sure you don’t overpay for a business that is too dependent on the previous owner.¹⁰ Finding a successor who actually fits the business is the key to a successful handoff.¹¹


Step 5: Learning the Ropes

Once you have the keys, don’t change everything on Day 1. You bought a successful business for a reason. Take 90 days to listen to your employees and customers.

If you move too fast, you’ll drive away the very people who make the business work. If the business was heavily owner-dependent before you arrived, it might even be worth less than you thought (the “Silent Discount”).¹² We use frameworks to help you transition from the old owner’s style to a more independent, team-centric model.¹³

Final Thoughts

Buying a business is the quickest path to freedom, but you have to be careful. Whether you’re looking at a tech firm with high multiples¹⁴ or a local service business that serves as the bedrock of the community,¹⁵ you need a plan.

Ready to own your future? Let’s have a conversation. It’s not a sales pitch—it’s just a chance to talk about your goals and your budget.


Sources & Research

¹ Bureau of Labor Statistics, “Business Employment Dynamics,” Table 7. Survival of private sector establishments by opening year. Available at: bls.gov/bdm/

² Small Business Administration, “Frequently Asked Questions About Small Business,” 2023. Available at: cdn.advocacy.sba.gov

³ Aberdeen Advisors, “The Hidden Risks That Reduce Valuation and How to Fix Them Early,” January 2026. aberdeenadvisors.com/the-hidden-risks-that-reduce-valuation-and-how-to-fix-them-early

⁴ First Business Bank, “Thinking of Buying a Business? Here’s How to Find the Right Fit.” firstbusiness.bank

⁵ Princeton University, Mani, A., et al., “Poverty Impedes Cognitive Function,” Science, 2013. Study on decision-making under stress.

⁶ SCORE, “The Silver Tsunami: 12 Million Businesses Expected to Change Hands.” score.org

⁷ Value Builder Analytics, proprietary database of over 80,000 business owners.

⁸ The Motley Fool, “Why Customer Concentration Is a Long-Term Test for Infrastructure Companies,” February 2026. fool.com/investing/2026/02/05/why-customer-concentration-is-a-long-term-test-for

⁹ Exit Factor, “The Owner Dependence Problem in UK SME Businesses,” White Paper, February 2026. exitfactor.co.uk/dependence

¹⁰ Gurbanov, A., “Determining valuation loss in small classical knowledge intensive firms due to owner-dependence,” University of Twente, 2013. essay.utwente.nl/63820/

¹¹ Publinova, “Planning and successor characteristics as determinants of successful ownership transfer in SMEs.” publinova.nl

¹² Copious Insights, “Owner Dependence Is the Silent Discount,” February 2026. copiousinsights.com

¹³ Emerge and Rise, “Owner Independence Framework™,” 2026. emergeandrise.org

¹⁴ Windsor Drake, “Q1 2026 SaaS and Tech Multiples Report.” windsordrake.com/strategic-insights

¹⁵ Wedbush Securities, “Market Minute: The $500 Billion Bedrock,” January 2026. investor.wedbush.com

Picture of <span style="font-size: 13px;font-weight: normal; color: black;">Written by:</span><br />Justin Staub

Written by:
Justin Staub

Justin Staub is a Certified Business Intermediary (CBI) and Certified Exit Planning Advisor (CEPA) who has been connecting buyers and sellers in successful business transactions since 2012. As President of JS Business Solutions LLC, Justin helps small to mid-sized business owners maximize value, prepare for exit, and navigate the sale process from initial valuation through closing. With a strategic, hands-on approach, Justin combines in-depth market knowledge, a strong buyer network, and deal structuring expertise to deliver efficient, successful outcomes for both buyers and sellers.